Strategy That WorksJoin a November Workshop with Martin Erikkson in Sydney, Melbourne, or UK. 

Strategic Clarity

Strategy that delivers

Great products need direction before velocity. We help leaders imagine bold futures while finding practical paths forward.

Actionable Strategy Framework

By combining ambitious thinking with deep product experience, we turn complex choices into confident action. Whether you're scaling a successful product or transforming capabilities, we bring clarity to what's possible and what's next.

  • stethoscope1. Diagnosis Get to the heart of what's really happening with your business. We cut through assumptions and surface the core challenges that matter most for your growth trajectory.
  • mountain_flag2. Strategic Clarity. You have the vision, we build the conviction. We help leadership teams get aligned on the few right things that will deliver maximum impact, so you can focus energy and resources where they matter most.
  • conversion_path3. Implementation Design. We connect strategy to action, bringing a product mindset to design the systems and operating model your teams need to move beyond planning and start moving, fast.

From Strategy to Action

With a clear direction and an aligned operating model, we enter a virtuous loop of strategy and action. While Good Strategy is planned; Successful Strategy is refined in the field. For digital product innovation, Rapid Experimentation how we accelerate customer learning.

Spark into action

Zap challenges and power-up opportunities. It starts with The SparkNo lengthy proposals, just immediate insights.