Strategy That WorksJoin a November Workshop with Martin Erikkson in Sydney, Melbourne, or UK. 

How we work

Thinkers who build. Builders who think.

Strategy that ships. Results that stick.

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Beyond the playbook.

Everyone's got a playbook. We've even written one. But real success starts with first principles—knowing when to follow the rules and when to break them.

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Day one value.

Your challenges don't wait for lengthy setups and process decks. We cut straight to what matters, because we've seen enough to know where to start and what works.

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Small teams, Big Impact.

No bloat, no armies of juniors. Just a few excellent people who can play across multiple positions.

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Dream team, on demand.

We don't hire employees. Instead, we build networks of exceptional talent and trusted partners who come together to solve your challenges.

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The goldilocks of global teams.

Product innovation needs local leadership, but offshore costs. We put senior experts on-site, backed by world-class delivery partners in friendly time zones.

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No lock-in, just results.

We earn trust by delivering value fast, with flexible engagement models that fit your operating model.

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Thinkers who build. Builders who think.

Others stop at the strategy deck. We bring both the vision and the know-how to make it real, adapting as we learn. Because good ideas only matter when they work.

You get the team you need, not whoever's available.

Our Service Flow

Start small, scale to your need

We start with immediate value and small commitments, and offer flexibility for continued partnership

Strategic Clarity

Rapid "The Spark" and strategy facilitation reveals what matters most. No lengthy discovery - immediate insights and clear direction.

Rapid Experimentation

Fast learning cycles through customer validation. Design cheap tests, get real data, validate assumptions before big investments.

Execution Support

Hands-on implementation with your team. Bridge strategy to execution, build internal capability, and ensure momentum continues.

Advisory Partnership

Fractional advisory role for strategic guidance. No lock-in contracts - flexible support as challenges evolve and teams grow.

Spark into action

Zap challenges and power-up opportunities. It starts with The SparkNo lengthy proposals, just immediate insights.