Strategy That WorksJoin a November Workshop with Martin Erikkson in Sydney, Melbourne, or UK. 

Product Advisory

Product Leadership when you need it most

Whether you need product evaluation for investment decisions or experienced leadership to guide your product team, we provide the expertise to make confident product choices.

Due Diligence

Product Diligence

Context-driven product assessment that complements financial and technical diligence. Strategic insights on strengths and trade-offs—not binary scores.

Context-driven Assessment
Unlike standardised rubrics, we combine domain learning with digital product expertise to understand your specific market dynamics and competitive positioning.
Strategic Insights, Not Scores
Highly adaptive process laser-focused on insights that matter for your investment thesis. Strategic clarity on strengths and trade-offs rather than binary scores.
Buy and Sell Side Support
Whether you're acquiring or divesting, we support both sides of the transaction with complementary diligence expertise.
Product Diligence Process
Black Nova

"We are extremely impressed, and feel comforted that the product strategy for our portfolio company is in very safe and capable hands."

Jo Robyn
Operating Partner

Interim Leadership

Fractional Product Leadership

Experienced product leadership operating at every scale—from global tech to startups. 20+ years across diverse domains with both consulting and senior leadership experience.

Strategic Product Direction
Set product vision and roadmap aligned with business objectives. Bridge executive strategy with team execution.
Product Capability Building
Build product management capability within your organization, developing skills and systems for sustained product excellence.
End-to-end Product Operations
Manage complete product development lifecycle with effective strategy integration across your entire product operating model.

Spark into action

Zap challenges and power-up opportunities. It starts with The SparkNo lengthy proposals, just immediate insights.