Insights
Notes from the trenches of Product Development
On Product Leadership, Customer Innovation, and Strategic Technology
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Most companies will fail at AI. Not because of the technology.
Most have already thrown resources at AI and hit a ceiling. Not a technical ceiling — a capability ceiling. Knowing how to take a strategic bet from "we think this matters" to "here's the proof" in weeks instead of quarters.

AI Doesn't Give You More Brain
I built production e-commerce software using agentic coding in days, not weeks. Not vibe coding—this approach builds genuine technical understanding, not just outputs. The Product Team of One is real. But just because I can, should I?

Leading the Product in the Vibe Code Apocalypse
AI has made prototyping faster and cheaper, but it's fundamentally changed what product leaders need to be good at. While we can 10x what we build, we can't 10x our customers' attention—making strategic thinking more valuable than ever.

When Written Product Strategy Beats Workshop Theatre
Tired of watching brilliant ideas fade with your Miro board? Learn how written product strategy creates lasting alignment and better outcomes for growing SaaS teams.

What we Love About Accidental Product Companies
Great SaaS companies often start by accident. What they lack in tech expertise, they make up for in domain knowledge and customer obsession.