Insights
Notes from the trenches of Product Development
On Product Leadership, Customer Innovation, and Strategic Technology
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Leading the Product in the Vibe Code Apocalypse
AI has made prototyping faster and cheaper, but it's fundamentally changed what product leaders need to be good at. While we can 10x what we build, we can't 10x our customers' attention—making strategic thinking more valuable than ever.

When Written Product Strategy Beats Workshop Theatre
Tired of watching brilliant ideas fade with your Miro board? Learn how written product strategy creates lasting alignment and better outcomes for growing SaaS teams.

What we Love About Accidental Product Companies
Great SaaS companies often start by accident. What they lack in tech expertise, they make up for in domain knowledge and customer obsession.

How Phantm Turned Strategy into Action with the Decision Stack
Most companies don't need a new strategy—they need to clarify the one they have and then use the Decision Stack as a catalyst for action.

Why Teams Work on the Wrong Things
When teams seem misaligned, don't blame the people. Look at how leadership shapes strategy, metrics, and culture. Here's what really drives team performance.