Insights

Notes from the trenches of Product Development

On Product Leadership, Customer Innovation, and Strategic Technology

Featured

Diagram titled "The Full Stack Concurrent Loop" by @jonnyschneider.  Compares two software development models. "Before" shows the traditional   double diamond: discover, define, design, deliver as sequential phases with   serial handoffs between strategy, design, and engineering. "Now" shows a   compressed concurrent loop where all disciplines blend into each rapid cycle    from discovery through to execution, with strategy feeding objectives and opportunities into fast iterative loops that produce outcomes directly.
15 Mar 2026
We can now ship working software faster than teams can collaborate and decide whether it's the right thing to build. The collaboration model broke — and the fix looks different depending on where you sit.
Jonny Schneider
Lunastak logo
18 Feb 2026
AI makes it easy to build a prototype in a weekend. It doesn't mean it's easy to build a product.
Jonny Schneider
Array of colours passing through a prism converging in a single beam of white light hitting a target bullseye
1 Sep 2025
Most executives can't explain what's expected of their Product org, and most product managers struggle to articulate their value. But trying to define the role misses the point entirely—what matters are the four critical jobs that drive business results.
Jonny Schneider
25 Feb 2026
Jonny Schneider

Most companies will fail at AI. Not because of the technology.

Most have already thrown resources at AI and hit a ceiling. Not a technical ceiling — a capability ceiling. Knowing how to take a strategic bet from "we think this matters" to "here's the proof" in weeks instead of quarters.

19 Oct 2025
Jonny Schneider

AI Doesn't Give You More Brain

I built production e-commerce software using agentic coding in days, not weeks. Not vibe coding—this approach builds genuine technical understanding, not just outputs. The Product Team of One is real. But just because I can, should I?

11 Aug 2025
Jonny Schneider

Leading the Product in the Vibe Code Apocalypse

AI has made prototyping faster and cheaper, but it's fundamentally changed what product leaders need to be good at. While we can 10x what we build, we can't 10x our customers' attention—making strategic thinking more valuable than ever.

22 May 2025
Jonny Schneider

When Written Product Strategy Beats Workshop Theatre

Tired of watching brilliant ideas fade with your Miro board? Learn how written product strategy creates lasting alignment and better outcomes for growing SaaS teams.

18 Feb 2025
Jonny Schneider

What we Love About Accidental Product Companies

Great SaaS companies often start by accident. What they lack in tech expertise, they make up for in domain knowledge and customer obsession.