Notes from the trenches of Product Development

Most executives can't explain what's expected of their Product org, and most product managers struggle to articulate their value. But trying to define the role misses the point entirely—what matters are the four critical jobs that drive business results.

AI has made prototyping faster and cheaper, but it's fundamentally changed what product leaders need to be good at. While we can 10x what we build, we can't 10x our customers' attention—making strategic thinking more valuable than ever.

Everyone says they're different. Up actually is. Here's what they got right by ignoring all the usual advice about building a bank.