Insights

Part III: Your operating model is defined by the loops you close

What does it look like to lead with AI in the room? One diagram, five example judgement loops to show the way.

Part II: Where the design work went

AI made the surface layer of design almost free. That doesn't mean design got easier — it means the hard work moved. After four months and 1,067 commits building an AI-native product, here's where the design work actually went.

Part I: The Agentic Product Lifecycle is Full Stack and Concurrent

We can now ship working software faster than teams can collaborate and decide whether it's the right thing to build. The collaboration model broke — and the fix looks different depending on where you sit.

Most companies will fail at AI. Not because of the technology.

Most have already thrown resources at AI and hit a ceiling. Not a technical ceiling — a capability ceiling. Knowing how to take a strategic bet from "we think this matters" to "here's the proof" in weeks instead of quarters.

I used my own strategy tool to build the strategy for itself

AI makes it easy to build a prototype in a weekend. It doesn't mean it's easy to build a product.

AI Doesn't Give You More Brain

I built production e-commerce software using agentic coding in days, not weeks. Not vibe coding—this approach builds genuine technical understanding, not just outputs. The Product Team of One is real. But just because I can, should I?

What Product Management Does (and why it matters for your business)

Most executives can't explain what's expected of their Product org, and most product managers struggle to articulate their value. But trying to define the role misses the point entirely—what matters are the four critical jobs that drive business results.

Leading the Product in the Vibe Code Apocalypse

AI has made prototyping faster and cheaper, but it's fundamentally changed what product leaders need to be good at. While we can 10x what we build, we can't 10x our customers' attention—making strategic thinking more valuable than ever.

When Written Product Strategy Beats Workshop Theatre

Tired of watching brilliant ideas fade with your Miro board? Learn how written product strategy creates lasting alignment and better outcomes for growing SaaS teams.

What we Love About Accidental Product Companies

Great SaaS companies often start by accident. What they lack in tech expertise, they make up for in domain knowledge and customer obsession.

Why Teams Work on the Wrong Things

When teams seem misaligned, don't blame the people. Look at how leadership shapes strategy, metrics, and culture. Here's what really drives team performance.

Strategy vs. Leadership

In the battle between perfect plans and compelling leaders, one consistently wins. Here's what really drives product success in fast-moving markets.

Communicating Strategy with Product Narratives

Tired of watching brilliant ideas fade with your Miro board? Learn how written product strategy creates lasting alignment and better outcomes for growing SaaS teams.

Stop Calling It Burnout When it is Bad Energy

Forget resilience training and communication workshops. Discover why managing your professional energy—not changing yourself—might be the answer you've been looking for.

How Design Thinking, Lean, and Agile Work Together

Finding the fastest path to feedback

Product teams can do their own research in hours, not weeks. Expert research is thorough, but thoroughness takes time—and insight that arrives weeks after the question is often irrelevant. The team has already moved on.

Rethinking Double Diamond: When Strategy Never Stops

The classic Double Diamond assumes you perfect the solution before release. Software doesn't work that way. A modified model treats strategy as something that adapts continuously—where engineering isn't just execution, it's discovery.

Solve real problems, skip the marketing panic

Yes, mobile marketing has gotten harder. That's how competitive markets work. But the hand-wringing misses the point: good products that solve real problems will always find traction. Everything else is just noise.

Mobile Web Development: When One Size Doesn't Fit All

Server-side detection, responsive design, or a hybrid approach? Each has trade-offs. The smartest solutions start with user needs and behaviour, then figure out the technology—not the other way around.

Google's Design Principles

Google's UX team balances ten principles to create that distinctly 'Googley' experience. Two stand out: 'Simplicity is powerful'—where the best designs include only what people need—and their refreshingly honest take on making money without making users miserable.