Strategy That WorksJoin a November Workshop with Martin Erikkson in Sydney, Melbourne, or UK. 

Insights

Notes from the trenches of Product Development

On Product Leadership, Customer Innovation, and Strategic Technology

Featured

11 Aug 2025
AI has made prototyping faster and cheaper, but it's fundamentally changed what product leaders need to be good at. While we can 10x what we build, we can't 10x our customers' attention—making strategic thinking more valuable than ever.
Jonny Schneider
18 Feb 2025
Great SaaS companies often start by accident. What they lack in tech expertise, they make up for in domain knowledge and customer obsession.
Jonny Schneider
Neobank Up Logo
7 Jan 2025
Everyone says they're different. Up actually is. Here's what they got right by ignoring all the usual advice about building a bank.
Jonny Schneider
22 May 2025
Jonny Schneider

When Written Product Strategy Beats Workshop Theatre

Tired of watching brilliant ideas fade with your Miro board? Learn how written product strategy creates lasting alignment and better outcomes for growing SaaS teams.

10 Dec 2024
Jonny Schneider

How Phantm Turned Strategy into Action with the Decision Stack

Most companies don't need a new strategy—they need to clarify the one they have and then use the Decision Stack as a catalyst for action.

5 Jun 2024
Jonny Schneider

Why Teams Work on the Wrong Things

When teams seem misaligned, don't blame the people. Look at how leadership shapes strategy, metrics, and culture. Here's what really drives team performance.

23 Nov 2023
Jonny Schneider

Strategy vs. Leadership

In the battle between perfect plans and compelling leaders, one consistently wins. Here's what really drives product success in fast-moving markets.

23 May 2023
Jonny Schneider

Communicating Strategy with Product Narratives

Tired of watching brilliant ideas fade with your Miro board? Learn how written product strategy creates lasting alignment and better outcomes for growing SaaS teams.