Insights
Notes from the trenches of Product Development
On Product Leadership, Customer Innovation, and Strategic Technology
Rethinking Double Diamond: When Strategy Never Stops
The classic Double Diamond assumes you perfect the solution before release. Software doesn't work that way. A modified model treats strategy as something that adapts continuously—where engineering isn't just execution, it's discovery.
Solve real problems, skip the marketing panic
Yes, mobile marketing has gotten harder. That's how competitive markets work. But the hand-wringing misses the point: good products that solve real problems will always find traction. Everything else is just noise.
Mobile Web Development: When One Size Doesn't Fit All
Server-side detection, responsive design, or a hybrid approach? Each has trade-offs. The smartest solutions start with user needs and behaviour, then figure out the technology—not the other way around.
Google's Design Principles
Google's UX team balances ten principles to create that distinctly 'Googley' experience. Two stand out: 'Simplicity is powerful'—where the best designs include only what people need—and their refreshingly honest take on making money without making users miserable.